Emmy® and Tony Award® Winning Actress Kristin Chenoweth Introduces 'This Is Pain' Campaign to Improve the Lives of Those Living with Chronic Pain
"In 2012, I suffered an injury while on set filming a TV show. Even though I looked 'fine' I did not feel 'fine' and for me that is the hardest part about pain; it is impossible to see and it left me feeling very low. Thankfully I have great support, and I am lucky enough to be able to continue to work."
Chronic pain is one of the most common reasons2 that Americans visit a healthcare professional and yet this disease is widely misunderstood and can be incredibly isolating, debilitating and frustrating for those living with it. This is in large part, due to the fact that each person's pain is highly individualized and not visible to their peers, colleagues and wider society.
This Is Pain seeks to first confront the stigma around the disease state, creating widespread awareness and empathy, to ultimately combat the systemic challenges those living with chronic pain face. These challenges include experiencing unfair treatment in the workplace and difficulty in accessing affordable treatment options. The long-term goals of the campaign include achieving the following:
- Wider societal recognition of chronic pain as a disease state, not a symptom;
- Policy change to increase access to safe and effective treatment options for individuals living with chronic pain;
- Increased research funding to improve existing treatments and develop innovative therapies for individuals living with chronic pain; and
- Fairer treatment and representation in the workplace.
"People living with chronic pain face unimaginable hurdles and struggles in their daily lives and I believe that we can alleviate some of the challenges they face by first drawing attention to what it is really like to live with pain," stated
BDSI has partnered with visual artist
To learn more about the This Is Pain campaign and chronic pain as a disease state, visit www.ThisIsPain.com and follow us on social media platforms @thisispain.
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1 Dahlhamer J, Lucas J, Zelaya C, Nahin R, Mackey S, DeBar L, Kerns R, Von Korff M, Porter L, Helmick C. Prevalence of chronic pain and high impact chronic pain among adults –
2 "NIH Funds
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